Privacy policy

Last updated: 07/07/2026

MyWonderHero (operated by THE BEST EXCLUSIVE DEALS STORE LTD, "we," "us," or "our") operates this store and website in order to provide you with a curated shopping experience (the "Services"). MyWonderHero is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose personal information — including personal information about children submitted by parents or guardians — when you visit, use, or make a purchase using the Services.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

  • Contact details — name, address, billing address, shipping address, phone number, email address.
  • Financial information — payment card information, transaction details, payment confirmation (processed by our third-party payment providers; we do not store full card numbers).
  • Account information — username, password, preferences.
  • Transaction information — items viewed, purchased, returned, or exchanged.
  • Communications — information in your messages to our support team.
  • Device and usage information — IP address, browser/device data, interactions with the Services.

 

Our Legal Bases for Processing (UK GDPR)

We process personal information, including the child's data described above, on the following legal bases:

  • Performance of a contract — to process your order and deliver your personalized product.
  • Legitimate interests — for fraud prevention, security, and improving our Services, balanced against your rights.
  • Legal obligation — where processing is required to comply with the law.

A Note for Parents and Guardians

Our Services are intended to be purchased and operated by adults. We do not knowingly allow children to independently create accounts, browse the checkout, or submit their own information — all personalization content is submitted by the purchasing parent or guardian, who confirms their authority to do so under our Terms of Service. If you believe a child has submitted information to us directly without the involvement of a parent or guardian, please contact us immediately at support@mywonderhero.com so we can investigate and delete it.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information to: provide, tailor, and improve the Services, including processing payments, fulfilling orders, managing your account, arranging shipping, and facilitating returns and exchanges; for marketing and promotional purposes, subject to your applicable consent and opt-out rights; for security and fraud prevention, including authenticating your account and detecting fraudulent or malicious activity; to communicate with you and provide customer support; and to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to: Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping); business and marketing partners, subject to your right to opt out of targeted advertising in applicable jurisdictions; our affiliates or corporate group; and third parties in connection with a business transaction (such as a merger), to comply with legal obligations, or to enforce our policies and protect our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit will be transmitted to and shared with Shopify and third parties that may be located outside your country of residence. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties. We do not control these external sites and are not responsible for their content, availability, or privacy practices. Our inclusion of such links does not imply endorsement of their content or operators.

Security and Retention of Your Information

We implement appropriate technical and organizational measures to protect personal information. However, no security measures are perfect, and we cannot guarantee "perfect security." Any information you send us may not be secure in transit — please avoid unsecure channels for sensitive information. How long we retain personal information depends on the type of data and purpose; for other data, we retain it for as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have the right to: request access to the personal information we hold about you; request deletion of your personal information; request correction of inaccurate information; receive a copy of your information in a portable format; and opt out of the sale or sharing of your personal information for targeted advertising. If you visit our website with the Global Privacy Control signal enabled, we will treat this as an opt-out request where applicable.

If you reside in the UK or European Economic Area, you may also: object to or request restriction of our processing of your personal information for certain purposes; and withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

You may exercise any of these rights by contacting us using the details below. We may need to verify your identity before processing your request, and you may designate an authorized agent to act on your behalf, subject to proof of authorization. We will not discriminate against you for exercising these rights.

Complaints

If you have complaints about how we process your personal information, please contact us first at support@mywonderhero.com. If you are located in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. If you are located in the EEA, you may lodge a complaint with your local data protection supervisory authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. Where we transfer personal information out of the UK or the European Economic Area, we rely on recognized transfer mechanisms such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, unless the destination country has been assessed as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page, update the "Last updated" date, and provide notice as required by applicable law.

Contact

For questions about this Privacy Policy, or to exercise your rights, contact us at support@mywonderhero.com or THE BEST EXCLUSIVE DEALS STORE LTD, 71-75 Shelton Street, London WC2H 9JQ, United Kingdom. THE BEST EXCLUSIVE DEALS STORE LTD is the data controller of your personal information.